The Ultimate Guide to Salesforce for the Marketing Trailblazer
Salesforce Fundamentals and Tips Every Marketer Should Know

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Today's buyer behaviors have shifted dramatically.

Marketing is more in charge of the sales process than ever. But many of us aren't prepared with the experience we need in sales to build amazing lifecycle marketing campaigns.

With this guide, learn:

  • Salesforce fundamentals, including terminology and standard processes
  • Key areas of Salesforce where marketing should have oversight
  • Tips on automating sales and marketing processes with Pardot

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